Somewhere between these two extremes is writing that catches attention without bolting on superfluous ornaments. The Elements of Expression tells you how to use concrete images and unfamiliar combinations of words to produce writing that is fresh and expressive and brings delight to the reader. Arthur Plotnik provides techniques for injecting force and power into your writing, and suggests a variety of places, from rap music to Shakespeare, to find new language. Most importantly, he tells you how to make this new language your own.
As always, Plotnik is a joy to read. He shares his secrets generously, and he empathizes with the yearning for effective expression that all writers, however casual, feel.
Reviewed from my own copy of the book.
—“What Readers Want”
Reviewed from a library copy of the book.
One question that causes a lot of problems is the question of capitalizing the definite article with proper nouns. Should you write “he went to The University of British Columbia” or “to the University of British Columbia”? Is the article part of their name?
Luckily the style guides have some helpful advice. The Canadian Press Stylebook, 16th ed., has a useful entry on page 287, and The Chicago Manual of Style, 17th ed., also deals with this topic.
For periodicals, Chicago suggests lowercasing the article and not italicizing it, even if it is part of the official title: the New Yorker.
Canadian Press style capitalizes “the” when it is part of the name: The New Yorker (no italics because this is a newspaper style), but it uses a lowercase article for names of almanacs, the Bible, dictionaries, directories, handbooks, and so on.
Sometimes you can drop a leading “a” “an” or ”the” in a book title if it doesn’t fit the syntax of the sentence (CMOS 8.169):
Shakespeare’s Taming of the Shrew
Write, don’t call.
What about the proposal? He didn’t get into too much detail about the format and nuts and bolts of the proposal. Just put together a short description of your project and yourself. Describe what you’ve done so far to promote your writing, and include the trail of yeses: writing contests, magazine articles, previous publications, and any other time someone said yes to your writing. What he doesn’t really like to hear: “I can finish the manuscript in three weeks.” “We’re going to make so much money on this!” “Oprah’s going to love this!” and, worst of all, “I’ve decided I’d like to be a writer!”
| Advantages to self-publishing | Advantages of conventional publishing |
| You keep all the profits | No up-front expenditures |
| You have total control | The publisher does the marketing |
| It’s fast | You get the credibility of the publisher’s brand |
| You benefit from the publisher’s professional expertise |
An important point is that a self-published book that gets decent sales and some good reviews may be picked up and re-published by a conventional publisher.