Eva van Emden, Freelance Editor

Certified Copy Editor and Proofreader

eva@vancouvereditor.com

May 11, 2012

How to make your freelance editor happy on a limited budget

Iva Cheung wrote recently about the care and feeding of freelancers and ways freelancers can contribute to your marketing campaign. She talks about some ways to show appreciation for your freelance editor, like sending them a complimentary copy of the book or inviting them to the book launch party, that help make them feel involved and excited about your projects.

This reminds me of some thoughts I had recently about things you can do for your freelance editor that don’t involve paying them more money. Obviously, nothing takes the place of fair compensation, but when you’ve reached the limit of your budget, what else can you do to keep your freelancer happy?

Promotion

Freelancers are always on the lookout for clients, and they’ll appreciate your helping them build their reputation and promote their business.
  • Add a credit in a book’s acknowledgements or magazine’s masthead.
  • Feature your freelancer on your contributors’ page.
  • Put a link to your freelancer’s website on your website, or invite her to write a guest post on your blog.
  • Write a testimonial or a recommendation for LinkedIn.
  • Offer free or discounted advertising space in your publication.

Swag

Do you have any company swag you can give away?
  • A complimentary copy of the book or magazine is always appreciated.
  • Consider offering a discount on buying more copies of the book.
  • Do you receive review copies of books or other items that you can pass along?
  • For magazine publishers especially: do you have any T-shirts or other brand-name swag? Your freelancer might wear it with pride and talk up the product.

No comments:

Post a Comment